THE FUTURE OF YOUR LOCAL NEWS IS AT STAKE
Google and Facebook are two of the biggest companies in the world.
You might say they're modern-day Goliaths. They are using their monopoly power to scoop up 80% of online advertising revenues and to free ride on the news content produced by hardworking journalists and publishers across Canada.
Maybe it's time to start leveling the playing field a little, so the Davids of this world can start fighting back. That's what Australia is doing. They're putting in place a comprehensive solution to enable news publishers in that country to counteract the power of the web giants. They're doing it with support from all the main political parties. And they're doing it without new government funding, or new taxes, or new consumer fees. We think our parliament here in Canada should do the same.
It's all in our new report Levelling the Digital Playing Field which provides an in-depth analysis of actions taken in democracies around the world to address the same challenge.
Read the report.
And tell your MP to stand up with
David against the Goliaths.
“A strong, diverse and independent news media is valued by Canadians and crucial to our democracy.
Publishing real news costs money, and Google and Facebook – two of the biggest companies in the world – cannot continue to be allowed to free-ride on the backs of Canadian news media publishers who produce news content, without fair compensation.
We have heard the global web giants’ hollow commitment to journalism and to token compensation. The time to tackle the global web giants, as the federal government indicated in September, is now.”
What Google and Facebook don’t want you to know about their campaign against local news
Canada’s local news publishers, big and small, came together to urge the federal government – and MPs of all parties – to join with democracies around the world in fighting Google and Facebook’s relentless attacks against local news.
The two web giants use their monopoly positions to deny local newspapers the revenues – primarily from advertising – that pays for real journalism (outlined in the report above). Google and Facebook combined collect 80% of all online revenues in Canada.
Google has a monopoly over every step of buying and selling digital advertising. Since 2001 Google has aggressively acquired digital display advertising technology companies that posed any threat. Former competitors have been integrated into their global ecosystem. Google now controls and derives revenue from every aspect of the digital advertising supply chain for publishers and advertisers.
Contact Your MP
Tell your MP to stand up with David. Start by entering your information below to generate an email your MP and the Minister of Heritage to elevate awareness of the report and the recommended approach to address these monopolistic practices. You will have a chance to view the email before sending.
In the News
On October 22, 2020 Canada’s news media publishers called on all political parties in Parliament to support the adoption of Australia’s approach to combat the monopolistic practices of Google and Facebook.
- CBC – Sustaining journalism for Canadians
- Financial Post – Unpacking the “Australian precedent” for rebalancing power between Big Tech and news publishers
- Financial Post – Big Tech’s gain has been new publishers’ pain, industry group’s report finds
- Financial Post – Diane Francis: Ottawa must take on the tech bullies
- National Post – What happens with a local newspaper dies?
- National Post – Canadian publishers call on Ottawa to force Big Tech to pay for news
- Toronto Star – Canadian media outlets challenge the government to save the industry with new measures to rein in big tech
- The Toronto Sun – Newspaper publishers ask feds for level playing field with Google, Facebook
- The Abbotsford News – National media calling for level playing field with Google, Facebook
- Global News - Canadian publishers call for collective bargaining with Google, Facebook
- Global News - Canadian media group: Tech companies should pay for news
- Ottawa Citizen - News publishers call on Ottawa to level playing field
- Toronto Star - Canada’s newspaper publishers call for a new regulatory regime to safeguard trusted journalism
- Toronto Star - Reliable news is essential for democracy. What responsibility does Big Tech have to make sure it remains accessible?
- Toronto Star - Ottawa now has a road map to rein in digital giants
- iPolitics - Like Australia, Canada should force web giants to split ad dollars with news media: report
- Vauxhall Advance - Canadian publishers call on feds to address online monopoly
- The Peterborough Examiner - US digital giants profit from Peterborough journalists' work
- St. Catharines Standard - Niagara Liberal MPs say Facebook, Google should share ad revenues with Canada’s news content producers
- National Post - NP View: In the shadows, democracy withers
- Toronto Star - News Media Canada says forcing big tech to pay for content could help pay for 700 journalism jobs
- Toronto Star - Why Canada’s media industry is in more danger than you think — and what we can do to save it
- East Central Alberta Review - 21st Century Robber Barons
- Hamilton News – It’s time Google and Facebook starting paying for the content that’s making them rich
- National Post – The tech industry’s disinformation campaign
- Toronto Star - Google and Facebook got growing share of federal ad dollars after Justin Trudeau took power
- The Standard - Decline of local news in U.S. among the factors that led to Capitol insurrection